Don Tuch by Human

Tuesday, January 19, 2021
Don Tuch is a fast food project located in Mexico City and developed by Human agency. The project focuses on Yucatan's gastronomic traditions, around which this eclectic concept is created combining authentic flavors in a memorable way.

For the project's identity, Human wanted to add playfulness and nostalgic contrast at the same time. They created a character called "Don Tuch" that highlights the friendliness of the concept with a serif typeface and vibrant colors in red and yellow.

For the branding, they created various labels and stamps with the character as well as infinite patterns using the project's identity.

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