Rut Marut, a pizza joint in Mexico City
Part of the project's brand objective was to find a legitimate connection with the Cuauhtemoc neighborhood and after exploring the lives of some distinguished residents, the studio found Otto Feige, a German novelist that used various pseudonyms to protect his identity and mislead the press.
Among the pseudonyms were: B. Traven, Traven Torsvan, Hal Croves and Ret Marut.
We changed the name ‘Ret’ for ‘Rut’ to add a rhythmic touch to the name and Rut Marut was born.
Based on this mysterious personality, the graphic concept rides with Otto's quest to hide from the public eye, something that can be seen on the project's logotype and the black circle that serves as a censure element on the brand.
Project by
VVORKROOM
You might also like:
Don Tuch by Human
Don Tuch is a fast food project developed by Human agency. The eclectic concept blends authentic Yucatan flavors in a memorable and character-friendly way including a serif typeface and vibrant colors.
Mòlt. A brand created with the wheat mill movement.
Mòlt is a bakery, located in Valencia, Spain whose identity was designed by democràcia estudi and Migue Martí.
Finn: A pet wellness brand.
Finn is a pet wellness brand, designed by Daniel Brokstad.
Feel Skincare by Arithmetic
Inspired by the desire to introduce introspection to the personal care process, this is Feel, a brand designed by Arithmetic whose focus is the efficacy of its products and ingredients.
What is Galant?
A digital tool for creatives like you that helps establish processes and manage:
Clients + Quotes + Projects + Calendar + Files + Income + Expenses
We help you maintain your company profitable by giving you detailed information about your margins based on expenses and people's time usage, so you can learn to adequately price your services.