Holiland Lab by Cheeer Studio
Saturday, December 05, 2020
Holiland Lab is an experimental store by China's largest Western style pastry chain, Holiland. With more than 1,000 shops in 70 cities indcluding Beijing, Shanghai, Shenyang and Chengdu, this specific location displays the bakery's desserts with an aesthetic reminding us of modern clean industrial processes.
Cheeer Studio was in charge of the project's branding and visual identity delivering most of their brand elements with a metallic look reflecting the physical store's feel.
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